01 / TextSanta Built by Imaginary
A familiar voice.
A little closer than you imagined.THE NORTH POLE
NOW, PART OF YOUR WORLD.
A little closer than you imagined.THE NORTH POLE
NOW, PART OF YOUR WORLD.
Every extraordinary thing
begins with a little imagination.
Imagination × technology
Imagine it.Make it real.
At the edge of AI, engineering, and imagination.
We build what comes next.
IMAGINATION BECOMES REALA LITTLE POSSIBILITY. ENDLESS WORLDS.
An independent invention studio
Good ideas
shouldn’t stay
imaginary.
We bring AI, engineering, and creative craft together to turn ambitious ideas into real products. Stories, apps, experiences—and things that don’t have a name yet.
Imagination is where the work begins.
01
Imagine.
Ideas without a playbook.
02
Invent.
AI, engineering, and creative craft.
03
Pushing what’s possible. Building what’s next.Make it real.
Original products. Extraordinary experiences.
Our first story
The magic is real.
And it started with someone
you already believe in.
Our first proof
30+ AI services.
One unmistakable Santa.
How we made it real
TextSanta brings together more than 30 AI services, original storytelling, character design, and carefully built software.
A character the world knows. A connection that feels personal. The challenge was more than generating a reply: bringing a familiar character, a believable world, and a personal experience together. Our next products will call for entirely new kinds of invention.
The imagination behind Imaginary
A head full
of what if.
And the determination
to find out.
Jeff SchumannFounder & Chief Imaginist
A NOTE FROM THE FOUNDERNO. 001
“What if?” is a perfectly
good place to start.
Imaginary is where I give the ideas I can’t stop thinking about a place to become real. A story. An app. Something just for the fun of it.
The idea comes first. Then I bring together AI, engineering, and creative craft to make it work. I’m drawn to the ideas that push those technologies further—and give people something they haven’t experienced before.
Keep a little room
for the impossible.
for the impossible.
01 / THE INSTINCT
Stay curious.
Good ideas rarely arrive in a straight line.
02 / THE CRAFT
Build beyond the obvious.
Storytelling, design, software. Whatever the idea needs.
03 / THE POINT
Make someone feel it.
The technology matters. The moment is what stays.
More inventions ahead
And we’re
just getting started.
New products are on the way.
New ways to make imagination real.